Sales Engineer - BTXRF

Key Responsibilities: 
  • Establish a comprehensive coverage of agreed territory and products in consultation with the Sales Managers BTXRF including: 
o Visit customers with or without Distributors/ Agent to enhance market coverage 
o Check quotation requests 
o Distributor / Agent (if any) evaluation 
o Provide all necessary support to distributors and agents (if any) 
  • Propose and agree targets for: Sales by product, market segment, product mix, payment collection. Propose and agree strategic key accounts, key distributors/agents development objectives. 
  • Establish a sales development plan for agreed territory in line with objectives for Sales Managers’ guidelines. Prepare and present strategies and operating structures to the Sales Managers for the achievement of the plan. 
  • Identify new business opportunities agreed territory in line with strategic objectives. Prepare action plans for the exploitation of these opportunities. Report to the respective Sales Managers on all new business initiatives for monthly review. 
  • Provide regular reports in an agreed format. 
  • To implement and maintain a CRM package with all customers and prospects 
  • Achieve the agreed targets, within an agreed expense budget. 
  • Work with Application, Marketing Communication and Sales Managers to formulate marketing plan. 
  • Interface with existing office team. 
  • Project a professional and competent image of Oxford Instruments and its products at all times. 
Education / Qualifications: 
  • Relevant technical degree preferred or business degree if appropriate market experience can be demonstrated. 
Professional Skills/ Abilities: 
  • Understands and manages within a technical environment. 
  • Able to explain the technical features, advantages and benefits of relevant products.


  • Understands the key factors which influence the performance of own area of the business. Evaluates activities and decisions from a commercial perspective, achieving short-term financial efficiency and longer-term business objectives. 
  • Understands the economics of a distributor and able to balance their need with that of OI. 
  • Marketing 
  • Has an appreciation of the external market place and its requirements and appreciates importance of providing feedback mechanism to central marketing. Applies this to own planning and decision making. 
Personal Qualities: 
  • Experience of high technology environment. Experience of working in East China. Fluency in English (written and spoken) and Mandarin. 
  • High personal credibility with distributors and end-user customers. 
  • Will to travel up to 60% of their time. 
  • Proficient PC skills including MS Office

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